Case Study
24% RSVP
Rate
32% New Customer
Acquisition
$116 Average
Order Value
Overview

Learn how OneSkin is using live commerce to educate existing and potential customers on the unique molecular properties of its longevity product, directly through its own website.

The Challenge

OneSkin focuses on longevity as a holistic experience and creates brand loyalty and subscriptions through education and conversation. Prior to Loup the company used Instagram Live, where the ROI was very low, tracking conversions was incredibly difficult, and preparing for the events was tedious.

The Solution

OneSkin uses Loup as its main platform for customer-facing virtual events. Loup’s live commerce capabilities and direct add-to-cart function have enabled OneSkin an organic way to offer its existing or new customers the opportunity to purchase with a very low barrier.

Loup has made planning, hosting, and sharing virtual events extremely streamlined and easy. The platform is incredibly straightforward and reliable. Once an event is created, it goes directly to the events page of our website, which helps us effortlessly keep our website relevant and up to date
Leslie Maurer, Head of Product & Science Communications