Some of the information we collect is actively provided by you, such as when you fill out a field or form. Some is collected automatically (typically from devices). And some may be collected from other sources.

When you use the Services you provide information to us, such as when you create an account, make a purchase, leave a review, or request customer support. Examples of the information you may provide are:

When you use the Services, including when you visit our sites or install our apps, we automatically collect information about how you use the Services and the devices you use to access the Services. We may also generate information about you, such as an Account ID number. Examples of the information we collect automatically are:

We or our service providers or business partners may collect and use various pieces of information in an automated way to support analytics and advertising operations.

Analytics - We use analytics tools and providers to understand better how individuals and their devices interact with the Services. Google Analytics is important to our analytics - How Google uses data when you visit a partner site or app.

Cookies and Related Technologies - We and others may use cookies, which are text files containing small amounts of information that are downloaded on your device, or related technologies, such as web beacons, local shared objects and tracking pixels to store or collect information ("Cookies"). Cookies can help us and others learn about your online activity including on other sites or services. For example, web beacons allow ad networks to provide aggregated auditing, research and reporting for us and for advertisers. Web beacons also enable ad networks to serve targeted advertisements to you when you visit other websites. Because your web browser must request these advertisements and web beacons from the ad network's servers, these companies can view, edit, or set their own cookies, just as if you had requested a web page from their site. See our Cookie Policy for additional information.

We do not have access to Cookies placed or read by Advertisers, and this Privacy Policy does not govern the use of those cookies and related technologies. See the Choice information in Section 7 for more information.

The Services may have links to third-party websites or apps, which may have privacy policies that differ from our own. We are not responsible for the practices of such sites/apps.

The Services may also offer you the ability to interact with plug-ins from social media sites and others, which may allow us or the social media site to receive data from or about you. If you have previously provided personal information to a third-party operating a plug-in on the Services, then that third-party may recognize you on the Services. Your use of social network plug-ins is subject to the privacy policy of the company that operates the plug-in, which may be different from ours, so please read these policies carefully to understand their policies and your options.

We may gather information, including demographic and statistical information from third-parties, such as business partners, marketers, researchers, analysts. We may attribute this information to you based on your assignment to certain statistical groups. We may use this information to supplement the other information that we collect in order to derive your possible interests and to provide more relevant experiences for you within the Services and improve our products, analytics, and advertising.

In general, we collect, use and store ("process") your information to provide the Services, to fix and improve the Services, to develop new services, and to market our companies and their products and services. Some specific examples of how we use information are:

Lawfulness of personal data processing is an important principle under EU data protection law. For purposes of European data protection law, we typically process personal data where:

We may take steps to limit or prevent identification of any particular user or device in sets of data, such as by combining information relating to many individuals ("aggregation") or removing or changing pieces of information about each individual. We may use de-identified data to help support our research and marketing efforts. This Privacy Policy does not apply to our use of such de-identified information.

Information that we collect and use may be processed outside of your country or region. When we share personal information with Affiliates or with third-parties in other countries, we apply appropriate safeguards. For example, data covered by European data protection laws is typically protected by EU Model clauses.

By using the Services you:

We keep your information for the time period required to complete the purposes for which it is processed or satisfy legal retention requirements. The length of time for which we retain information depends on the purposes for which we collected and use it or the requirements of applicable laws.

We may disclose information about you or your use of the Services with the types of recipients described below.

We employ other companies and people to perform tasks or services on our behalf and need to share information with them so they can complete their work. For example: we may use a payment processing company to receive or deliver payments; or we may use a cloud services provider to store data.

We may share your information with other companies under common ownership or control with Loup Inc. ("Affiliates"). These Affiliates use your information as described in this Privacy Policy. Where such sharing involves a transfer of personal data out of Europe, we use safeguards, including EU Model Clauses, to protect the data and ensure the lawfulness of the transfer.

Information about merchants, pickup locations and users (i.e. purchasers) is shared in certain contexts. For example, merchant store information is made available to users and user reviews of a store are made available to merchants and other users. Also, when users complete a purchase using the Services, we normally share information needed to fulfill the purchase, such as shipping address and phone number, with the merchant (i.e. seller) or its service provider(s), such as a shipping company. Information shared with sellers and their service providers is subject to their own policies.

Certain user profile information, including your name, photo, location, reviews you have written (including any photo/video you upload with such reviews), and the list of people you follow or that follow you, may be displayed to other users to facilitate user interaction within the Services. Your user name may also be displayed to other users if and when you send messages or comments or upload images or videos through the Services and other users can contact you through messages and comments. Use caution and good judgment before sharing personal information in public areas of the Services.

We may allow advertisers, including merchants ("Advertisers"), to choose groups of users to see their listings, advertisements or promotional offers based on common features of a group of users, such as similar usage patterns or similar geographic locations. For example, if you buy products related to wine, we may show you an offer for a service that sells wine or similar products. If an advertiser asks us to show an ad to a certain audience or audience segment and you respond to that ad, the advertiser may conclude that you fit the description of the audience they were trying to reach.

We may choose to buy or sell assets and may share or transfer user information (including personal information) in connection with the evaluation of and entry into such transactions. Also, if we (or our assets) are acquired, or if we go out of business, enter bankruptcy, or go through some other change of control, user information could be one of the assets transferred to or acquired by a third-party.

We reserve the right to access, read, preserve, and disclose any information that we in good faith believe is necessary to comply with law or court order; enforce or apply our Terms of Use and other agreements; or protect the rights, property, or safety of Loup, our employees, our users, or others.

We may share your information in other ways if you have asked us to do so or have given consent.

Through your account "Settings" you are able to access, edit or delete information you've provided to us, including:

The information available in Settings and your options may change as the Services change. If you have any questions about viewing or updating information we have on file about you, please contact us at support@loup.ai.

To manage your preferences or opt-out of marketing communications you can use any of the following methods.

If you do not want us to see or access your device location, you can turn off location sharing on your device, change your device privacy settings, or decline to share location on your browser.

Choices for tailored advertising:

Depending on your residence or location you may have certain rights related to the collection and use of your personal information/data.

If our processing of your personal data is covered by European data protection law, you typically have certain rights, including:

If you are a California resident, you may have certain rights. For more information, see our Supplemental Privacy Notice for California Residents in section 13 below.

Under Nevada law, certain Nevada consumers may opt out of the sale of "personally identifiable information" for monetary consideration to a person for that person to license or sell such information to additional persons. "Personally identifiable information" includes first and last name, address, email address, phone number, Social Security Number, or an identifier that allows a specific person to be contacted either physically or online.

We do not engage in such activity; however, if you are a Nevada resident who has purchased or leased goods or services from us, you may submit a request to opt out of any potential future sales under Nevada law by emailing support@loup.ai. Please note we will take reasonable steps to verify your identity and the authenticity of the request. Once verified, we will maintain your request in the event our practices change.

We are committed to resolving valid complaints about your privacy or our collection or use of your personal information. For questions or complaints regarding our data use practices or Privacy Policy, please contact us at support@loup.ai.

If you are located in Europe (EU/EEA), we consider the Dutch Data Protection Authority to be our lead supervisory authority for the processing or personal data of individuals in Europe. We have appointed a data protection officer ('DPO') for Europe. For questions, complaints, or requests in connection with the processing of your personal data you can contact our DPO at support@loup.ai. You may also lodge a complaint with the Dutch Data Protection Authority by mail, at Autoriteit Persoonsgegevens, PO Box 93374, 2509 AJ Den Haag, or through their website: https://autoriteitpersoonsgegevens.nl/en.

We do not knowingly collect or solicit "personal information" (as defined by the U.S. Children's Online Privacy Protection Act) from anyone under the age of 13. If you are under 13, please do not attempt to register for the Services or send any personal information about yourself to us. If we learn that we have collected personal information from a child under age 13, we will delete that information. If you believe that a child under 13 may have provided us personal information, please contact us at support@loup.ai.

For residents of the EU/EEA where processing of personal data is based on consent, we will not knowingly engage in that processing for users under the age of consent established by applicable member or data protection law. If we learn that we are engaged in that processing with such users, we will halt such processing and will take reasonable measures to promptly remove applicable information from our records.

If you are 13 or older, but have not reached your country's age of majority (i.e. able to enter a contract), you should use the Services with permission from your parent(s) or guardian(s).

Your browser may offer you a "Do Not Track" option, which allows you to signal to operators of websites and web applications and services (including tailored advertising services) that you do not want your online activities tracked over time and across different websites. Our Services do not support Do Not Track requests at this time, which means that we collect information about your online activity both while you are using the Services and after you leave our Services.

If you have any questions or concerns regarding this Privacy Policy or Loup's use of your data, please send a detailed message to support@loup.ai. Other concerns, such as about an order placed, should be sent through standard support channels. You may also write to us at:

This Supplemental Privacy Notice is in addition to the information in our Privacy Policy above, and applies solely to California residents.

California law requires us to disclose information regarding the categories of personal information that we have collected about California consumers, the categories of sources from which the information was collected, the business or commercial purposes (as those terms are defined by applicable law) for which the information was collected, and the categories of parties with whom we share personal information.

We or our service providers may collect the below categories of information for the following business or commercial purposes (as those terms are defined in applicable law):

Examples of these types of uses are identified below. We may also use the below categories of personal information for compliance with applicable laws and regulations, and we may combine the information we collect ("aggregate") or remove pieces of information ("de-identify") to limit or prevent identification of any particular user or device.

If you are a California resident, you may have certain rights. California law may permit you to request that we:

You may have the right to receive information about the financial incentives that we offer to you. You also have the right to not be discriminated against (as provided for in applicable law) for exercising certain of your rights. Certain information may be exempt from such requests under applicable law. We need certain types of information so that we can provide the Services to you. If you ask us to delete it, you may no longer be able to access or use the Services.

For more information about how to access, review, and correct your account information; opt of out certain marketing, advertising, location collection, and cookies; and deactivate your account, see Section 7 of this Privacy Policy (above).

If you would like to exercise any of your California consumer rights, please submit a request at support@loup.ai or visit the Loup site or app, where you can select Customer Support. From there, follow the relevant prompts to submit a message directly to our support team. You will be required to verify your identify before we fulfill your request. To do so, you will typically need to demonstrate control of the relevant account and show California residence. You can also designate an authorized agent to make a request on your behalf. To do so, you must provide us with written authorization or a power of attorney, signed by you, for the agent to act on your behalf. You will still need to verify your identity directly with us.

If you are a California resident, you may ask for a list of third-parties that have received your information for direct marketing purposes during the previous calendar year. This list also contains the types of information shared. We provide this list at no cost. To make such a request, contact us at support@loup.ai.